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“BookTok” Effect: Turning a Viral Trend Into Real Impact
By Maya Jacobson 05/06/2026 Falling Back In Love With Reading During quarantine in 2020, I (like a lot of people) fell into the endless doomscroll of TikTok, but somehow, also fell back in love with reading. What started as watching creators say “you have to read this” turned into actually buying books for my own…