Category: Advocacy

  • “BookTok” Effect: Turning a Viral Trend Into Real Impact

    By Maya Jacobson 05/06/2026 Falling Back In Love With Reading  During quarantine in 2020, I (like a lot of people) fell into the endless doomscroll of TikTok, but somehow, also fell back in love with reading. What started as watching creators say “you have to read this” turned into actually buying books for my own…

  • CSR Done Right: Ben & Jerry’s Ice Cream

    By Maya Jacobson 04/29/2026 Ben & Jerry’s and CSR In today’s day and age, brands and companies are often judged by more than the products and services they sell. At a basic level, they’re expected to have the obvious ethical values, company culture and manufacturing but increasingly, are expected to also have an involvement in…