The Debrief

Tag: beauty

  • How Hailey Bieber Turned Rhode Into a Billion-Dollar Brand: Profile Post

    By Maya Jacobson 05/19/2026 More Than a Celebrity Skincare Line  As we have covered on this blog, celebrity beauty brands are everywhere, but very few manage to feel culturally relevant after their launch. Consumers have become increasingly skeptical of celebrity-founded companies, especially within an oversaturated market. Still, Hailey Bieber’s Rhode has managed to stand apart…

  • Celebrity Brands Are Everywhere. Can Reale Actives Stand Out?

    By Maya Jacobson 04/22/26 Celebrity Beauty Boom or Product Fatigue? There was a time when a celebrity launching a new beauty brand felt exciting. Now, it feels almost expected and overdone. My first reaction when I heard the Reale Actives launch even as an Alix Earle fan was, “Another one, really?” Every few months, a…