The Debrief

Category: social-media

  • Why Brands Are Obsessed With Selling Aesthetics Instead of Products

    By Maya Jacobson 05/13/2026 From “Brat Summer” to “Clean Girl,” Identity is The New Strategy  If there is one thing modern marketing understands, it is that people rarely buy just the product anymore. They buy the lifestyle, a personality and a version of themselves they want to be perceived as. This is exactly why aesthetics-driven…

  • Themes, Trends, and Total Misses? How The Met Gala Blends Fashion and Fundraising.

    By Maya Jacobson 05/06/2026 Roll Out the Red Carpet  Every first Monday of May, the Met Gala floods New York City and our social media feeds with dramatic fashion and celebrity content. But beneath the spectacle, the event serves a much bigger purpose. The Met Gala is held as a fundraising benefit for the Metropolitan…

  • “BookTok” Effect: Turning a Viral Trend Into Real Impact

    By Maya Jacobson 05/06/2026 Falling Back In Love With Reading  During quarantine in 2020, I (like a lot of people) fell into the endless doomscroll of TikTok, but somehow, also fell back in love with reading. What started as watching creators say “you have to read this” turned into actually buying books for my own…