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How Charli XCX Turned “Brat” Into the Marketing Campaign of the Summer
By Maya Jacobson 05/13/2026 As summer rolls around, I can’t help but think back to Summer 2024, when “Brat Summer” was first coined as the carefree, chaotic-girl aesthetic. At first glance, Charli XCX “Brat” era just seemed too simple to work. A neon green album cover, lowercase text, grainy photos, and messy party girl energy.…
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Themes, Trends, and Total Misses? How The Met Gala Blends Fashion and Fundraising.
By Maya Jacobson 05/06/2026 Roll Out the Red Carpet Every first Monday of May, the Met Gala floods New York City and our social media feeds with dramatic fashion and celebrity content. But beneath the spectacle, the event serves a much bigger purpose. The Met Gala is held as a fundraising benefit for the Metropolitan…