The Debrief

Tag: Brands

  • Why Brands Are Obsessed With Selling Aesthetics Instead of Products

    By Maya Jacobson 05/13/2026 From “Brat Summer” to “Clean Girl,” Identity is The New Strategy  If there is one thing modern marketing understands, it is that people rarely buy just the product anymore. They buy the lifestyle, a personality and a version of themselves they want to be perceived as. This is exactly why aesthetics-driven…

  • Inside Coachella 2026: Influencers and Brands Take Over Main Stage

    By Maya Jacobson 04/17/2026 Indio, California: Photo by Benjamin Farren/ Pexels The Real Headliners If Coachella was once primarily about the music, 2026 made it clear that influence has taken center stage. Held over two weekends in Indio, California, the festival is once again sold out and dominating social media, but the biggest moments did…