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How Hailey Bieber Turned Rhode Into a Billion-Dollar Brand: Profile Post
By Maya Jacobson 05/19/2026 More Than a Celebrity Skincare Line As we have covered on this blog, celebrity beauty brands are everywhere, but very few manage to feel culturally relevant after their launch. Consumers have become increasingly skeptical of celebrity-founded companies, especially within an oversaturated market. Still, Hailey Bieber’s Rhode has managed to stand apart…
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What The Dua Lipa and Samsung Lawsuit Says About Celebrity Branding and Marketing Today
By Maya Jacobson 05/19/2026 Dua Lipa vs. Samsung As we know, celebrity partnerships are everywhere. From social media campaigns to retail displays, brands rely on recognizable, famous faces to grab a consumer’s attention and build outward credibility. But when those images are used without permission, the result can quickly turn into a copyright and public…
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How “Euphoria” Stayed Relevant Without Airing For 4 Years
By Maya Jacobson 04/15/26 The Advantage of the Long Wait In today’s ever-evolving media cycle, most shows struggle to stay popular if they disappear for even a year. But the hit show “Euphoria” has managed to do the exact opposite. Despite nearly a four-year gap between Season 2 and Season 3, the show never really…