Tag: digital-marketing

  • Data Visualization: How Spotify Wrapped Made Data Personal

    By Maya Jacobson 04/22/26 When the end of December rolls around each year, social media feeds are taken over by screenshots of listening stats, music personalities, and top artists, all due to Spotify’s biggest campaign, Spotify Wrapped. What started as a cool way to show a personalized year-end data recap to users has become one…