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How Hailey Bieber Turned Rhode Into a Billion-Dollar Brand: Profile Post
By Maya Jacobson 05/19/2026 More Than a Celebrity Skincare Line As we have covered on this blog, celebrity beauty brands are everywhere, but very few manage to feel culturally relevant after their launch. Consumers have become increasingly skeptical of celebrity-founded companies, especially within an oversaturated market. Still, Hailey Bieber’s Rhode has managed to stand apart…
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What The Dua Lipa and Samsung Lawsuit Says About Celebrity Branding and Marketing Today
By Maya Jacobson 05/19/2026 Dua Lipa vs. Samsung As we know, celebrity partnerships are everywhere. From social media campaigns to retail displays, brands rely on recognizable, famous faces to grab a consumer’s attention and build outward credibility. But when those images are used without permission, the result can quickly turn into a copyright and public…
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How Charli XCX Turned “Brat” Into the Marketing Campaign of the Summer
By Maya Jacobson 05/13/2026 As summer rolls around, I can’t help but think back to Summer 2024, when “Brat Summer” was first coined as the carefree, chaotic-girl aesthetic. At first glance, Charli XCX “Brat” era just seemed too simple to work. A neon green album cover, lowercase text, grainy photos, and messy party girl energy.…
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Themes, Trends, and Total Misses? How The Met Gala Blends Fashion and Fundraising.
By Maya Jacobson 05/06/2026 Roll Out the Red Carpet Every first Monday of May, the Met Gala floods New York City and our social media feeds with dramatic fashion and celebrity content. But beneath the spectacle, the event serves a much bigger purpose. The Met Gala is held as a fundraising benefit for the Metropolitan…
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The Debrief 