Category: entertainment

  • How Charli XCX Turned “Brat” Into the Marketing Campaign of the Summer

    By Maya Jacobson 05/13/2026 As summer rolls around, I can’t help but think back to Summer 2024, when “Brat Summer” was first coined as the carefree, chaotic-girl aesthetic. At first glance, Charli XCX “Brat” era just seemed too simple to work. A neon green album cover, lowercase text, grainy photos, and messy party girl energy.…

  • The Real Season Finale: How Reality TV Turns Reunion Drama Into Marketing

    By Maya Jacobson 04/29/2026 Reunions Act as More Than Post-Season “Catch Up” Reality TV reunions may seem like a disorderly, exaggerated post-season entertainment opportunity, but they have become a major marketing strategy for most reality TV shows. What used to be a simple catch up with the show’s cast, and the occasional edge of your…

  • Data Visualization: How Spotify Wrapped Made Data Personal

    By Maya Jacobson 04/22/26 When the end of December rolls around each year, social media feeds are taken over by screenshots of listening stats, music personalities, and top artists, all due to Spotify’s biggest campaign, Spotify Wrapped. What started as a cool way to show a personalized year-end data recap to users has become one…

  • How “Euphoria” Stayed Relevant Without Airing For 4 Years

    By Maya Jacobson 04/15/26 The Advantage of the Long Wait In today’s ever-evolving media cycle, most shows struggle to stay popular if they disappear for even a year. But the hit show “Euphoria” has managed to do the exact opposite. Despite nearly a four-year gap between Season 2 and Season 3, the show never really…