Tag: marketing

  • Data Visualization: How Spotify Wrapped Made Data Personal

    By Maya Jacobson 04/22/26 When the end of December rolls around each year, social media feeds are taken over by screenshots of listening stats, music personalities, and top artists, all due to Spotify’s biggest campaign, Spotify Wrapped. What started as a cool way to show a personalized year-end data recap to users has become one…

  • Celebrity Brands Are Everywhere. Can Reale Actives Stand Out?

    By Maya Jacobson 04/22/26 Celebrity Beauty Boom or Product Fatigue? There was a time when a celebrity launching a new beauty brand felt exciting. Now, it feels almost expected and overdone. My first reaction when I heard the Reale Actives launch even as an Alix Earle fan was, “Another one, really?” Every few months, a…

  • Inside Coachella 2026: Influencers and Brands Take Over Main Stage

    By Maya Jacobson 04/17/2026 Indio, California: Photo by Benjamin Farren/ Pexels The Real Headliners If Coachella was once primarily about the music, 2026 made it clear that influence has taken center stage. Held over two weekends in Indio, California, the festival is once again sold out and dominating social media, but the biggest moments did…

  • How “Euphoria” Stayed Relevant Without Airing For 4 Years

    By Maya Jacobson 04/15/26 The Advantage of the Long Wait In today’s ever-evolving media cycle, most shows struggle to stay popular if they disappear for even a year. But the hit show “Euphoria” has managed to do the exact opposite. Despite nearly a four-year gap between Season 2 and Season 3, the show never really…

  • Pop Culture, But Make it PR

    By Maya Jacobson 04/09/26 Introduction If you know me, you know I love pop culture. I am always the friend who knows what’s trending, what just dropped and what everyone is talking about. For this blog, I wanted to take something I already enjoy and look at it from a more intentional and professional angle. …