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Data Visualization: How Spotify Wrapped Made Data Personal
By Maya Jacobson 04/22/26 When the end of December rolls around each year, social media feeds are taken over by screenshots of listening stats, music personalities, and top artists, all due to Spotify’s biggest campaign, Spotify Wrapped. What started as a cool way to show a personalized year-end data recap to users has become one…
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Celebrity Brands Are Everywhere. Can Reale Actives Stand Out?
By Maya Jacobson 04/22/26 Celebrity Beauty Boom or Product Fatigue? There was a time when a celebrity launching a new beauty brand felt exciting. Now, it feels almost expected and overdone. My first reaction when I heard the Reale Actives launch even as an Alix Earle fan was, “Another one, really?” Every few months, a…
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Pop Culture, But Make it PR
By Maya Jacobson 04/09/26 Introduction If you know me, you know I love pop culture. I am always the friend who knows what’s trending, what just dropped and what everyone is talking about. For this blog, I wanted to take something I already enjoy and look at it from a more intentional and professional angle. …