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Celebrity Brands Are Everywhere. Can Reale Actives Stand Out?
By Maya Jacobson 04/22/26 Celebrity Beauty Boom or Product Fatigue? There was a time when a celebrity launching a new beauty brand felt exciting. Now, it feels almost expected and overdone. My first reaction when I heard the Reale Actives launch even as an Alix Earle fan was, “Another one, really?” Every few months, a…
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Pop Culture, But Make it PR
By Maya Jacobson 04/09/26 Introduction If you know me, you know I love pop culture. I am always the friend who knows what’s trending, what just dropped and what everyone is talking about. For this blog, I wanted to take something I already enjoy and look at it from a more intentional and professional angle. …