The Debrief

Tag: pr

  • Why Brands Are Obsessed With Selling Aesthetics Instead of Products

    By Maya Jacobson 05/13/2026 From “Brat Summer” to “Clean Girl,” Identity is The New Strategy  If there is one thing modern marketing understands, it is that people rarely buy just the product anymore. They buy the lifestyle, a personality and a version of themselves they want to be perceived as. This is exactly why aesthetics-driven…

  • Themes, Trends, and Total Misses? How The Met Gala Blends Fashion and Fundraising.

    By Maya Jacobson 05/06/2026 Roll Out the Red Carpet  Every first Monday of May, the Met Gala floods New York City and our social media feeds with dramatic fashion and celebrity content. But beneath the spectacle, the event serves a much bigger purpose. The Met Gala is held as a fundraising benefit for the Metropolitan…

  • “BookTok” Effect: Turning a Viral Trend Into Real Impact

    By Maya Jacobson 05/06/2026 Falling Back In Love With Reading  During quarantine in 2020, I (like a lot of people) fell into the endless doomscroll of TikTok, but somehow, also fell back in love with reading. What started as watching creators say “you have to read this” turned into actually buying books for my own…

  • CSR Done Right: Ben & Jerry’s Ice Cream

    By Maya Jacobson 04/29/2026 Ben & Jerry’s and CSR In today’s day and age, brands and companies are often judged by more than the products and services they sell. At a basic level, they’re expected to have the obvious ethical values, company culture and manufacturing but increasingly, are expected to also have an involvement in…

  • Celebrity Brands Are Everywhere. Can Reale Actives Stand Out?

    By Maya Jacobson 04/22/26 Celebrity Beauty Boom or Product Fatigue? There was a time when a celebrity launching a new beauty brand felt exciting. Now, it feels almost expected and overdone. My first reaction when I heard the Reale Actives launch even as an Alix Earle fan was, “Another one, really?” Every few months, a…

  • Inside Coachella 2026: Influencers and Brands Take Over Main Stage

    By Maya Jacobson 04/17/2026 Indio, California: Photo by Benjamin Farren/ Pexels The Real Headliners If Coachella was once primarily about the music, 2026 made it clear that influence has taken center stage. Held over two weekends in Indio, California, the festival is once again sold out and dominating social media, but the biggest moments did…

  • How “Euphoria” Stayed Relevant Without Airing For 4 Years

    By Maya Jacobson 04/15/26 The Advantage of the Long Wait In today’s ever-evolving media cycle, most shows struggle to stay popular if they disappear for even a year. But the hit show “Euphoria” has managed to do the exact opposite. Despite nearly a four-year gap between Season 2 and Season 3, the show never really…

  • Pop Culture, But Make it PR

    By Maya Jacobson 04/09/26 Introduction If you know me, you know I love pop culture. I am always the friend who knows what’s trending, what just dropped and what everyone is talking about. For this blog, I wanted to take something I already enjoy and look at it from a more intentional and professional angle. …