The Debrief

Tag: social-media

  • How Hailey Bieber Turned Rhode Into a Billion-Dollar Brand: Profile Post

    By Maya Jacobson 05/19/2026 More Than a Celebrity Skincare Line  As we have covered on this blog, celebrity beauty brands are everywhere, but very few manage to feel culturally relevant after their launch. Consumers have become increasingly skeptical of celebrity-founded companies, especially within an oversaturated market. Still, Hailey Bieber’s Rhode has managed to stand apart…

  • What The Dua Lipa and Samsung Lawsuit Says About Celebrity Branding and Marketing Today

    By Maya Jacobson 05/19/2026 Dua Lipa vs. Samsung  As we know, celebrity partnerships are everywhere. From social media campaigns to retail displays, brands rely on recognizable, famous faces to grab a consumer’s attention and build outward credibility. But when those images are used without permission, the result can quickly turn into a copyright and public…

  • Why Brands Are Obsessed With Selling Aesthetics Instead of Products

    By Maya Jacobson 05/13/2026 From “Brat Summer” to “Clean Girl,” Identity is The New Strategy  If there is one thing modern marketing understands, it is that people rarely buy just the product anymore. They buy the lifestyle, a personality and a version of themselves they want to be perceived as. This is exactly why aesthetics-driven…

  • How Charli XCX Turned “Brat” Into the Marketing Campaign of the Summer

    By Maya Jacobson 05/13/2026 As summer rolls around, I can’t help but think back to Summer 2024, when “Brat Summer” was first coined as the carefree, chaotic-girl aesthetic. At first glance, Charli XCX “Brat” era just seemed too simple to work. A neon green album cover, lowercase text, grainy photos, and messy party girl energy.…

  • Themes, Trends, and Total Misses? How The Met Gala Blends Fashion and Fundraising.

    By Maya Jacobson 05/06/2026 Roll Out the Red Carpet  Every first Monday of May, the Met Gala floods New York City and our social media feeds with dramatic fashion and celebrity content. But beneath the spectacle, the event serves a much bigger purpose. The Met Gala is held as a fundraising benefit for the Metropolitan…

  • “BookTok” Effect: Turning a Viral Trend Into Real Impact

    By Maya Jacobson 05/06/2026 Falling Back In Love With Reading  During quarantine in 2020, I (like a lot of people) fell into the endless doomscroll of TikTok, but somehow, also fell back in love with reading. What started as watching creators say “you have to read this” turned into actually buying books for my own…

  • Inside Coachella 2026: Influencers and Brands Take Over Main Stage

    By Maya Jacobson 04/17/2026 Indio, California: Photo by Benjamin Farren/ Pexels The Real Headliners If Coachella was once primarily about the music, 2026 made it clear that influence has taken center stage. Held over two weekends in Indio, California, the festival is once again sold out and dominating social media, but the biggest moments did…

  • How “Euphoria” Stayed Relevant Without Airing For 4 Years

    By Maya Jacobson 04/15/26 The Advantage of the Long Wait In today’s ever-evolving media cycle, most shows struggle to stay popular if they disappear for even a year. But the hit show “Euphoria” has managed to do the exact opposite. Despite nearly a four-year gap between Season 2 and Season 3, the show never really…